I am a digital marketing master’s student with an academic background in medical laboratory science. I graduated from the American University of Beirut in Lebanon, where I developed strong analytical, research, and problem-solving skills through a rigorous scientific curriculum. During my undergraduate studies, I became increasingly interested in how data, communication, and digital platforms influence decision making and user behavior, which motivated me to explore new academic and professional directions.
I am currently a student at IE University in Madrid, pursuing a master’s degree in digital marketing. This program allows me to combine analytical thinking with creative strategy, while developing practical skills related to owned media, content creation, and digital analytics.
This website was created as an owned media platform as part of my academic journey. It serves as a personal space where I document my learning process, share reflections, and publish blog content related to digital marketing, owned media strategies, and data-driven decision making. Through this platform, I aim to continue learning, experimenting, and developing a clearer professional direction as I progress in my studies and future career.
Skills and interests
- Digital marketing fundamentals with strong interest in owned media, content strategy and personal branding
- Content creation and blog writing with a focus on storytelling and clear digital communication
- Website management using WordPress and Elementor with an interest in user experience
- Analytical thinking applied to basic digital analytics, KPI tracking and data-driven decision making
- Continuous learning in digital tools and emerging trends in digital marketing
